Author Archives: akurny

Aug 15, 2022 Published On: Sports Business Journal

In the HEAT of the moment

Miami’s 601 Analytics group gives the team a real-time data analytics edge, which it’s willing to share with others. The Miami Heat’s social media team reached out to Matthew Jafarian in early August with a hunch. The social folks wanted to run a paid ad campaign online around the NBA’s 2022-23 schedule release with a focus on the…

Aug 15, 2022 Published On: Forbes

Miami Heat Tech Team Expands Data Services To NBA And Beyond

601 Analytics, the startup tech group borne out of the Miami Heat business operations department, first expanded their innovative approach to gathering data in January of 2020, entering “into a groundbreaking licensing agreement” with the Milwaukee Bucks, a rival NBA team. In the two years since, 601 Analytics has continued to develop their platform – through the start…