601 Analytics builds and manages data warehouses and reporting infrastructure for sports and entertainment organizations.
Chosen by the best in Sports and Entertainment because we know the game and the business behind it
Whether you’re starting from scratch or scaling an existing team, we work alongside your people — building, managing, and unifying your data so every decision is backed by a single source of truth – in your cloud, owned by you.
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Data engineers, analysts, and consultants —all without the recruiting, employee onboarding, or turnover. One clear cost structure — no surprise fees, no per-integration charges, no nickel-and-diming.
Whether you have a full BI function or a team of one, we work alongside your people, building, managing, and unifying your data so they can focus on the decisions, not the plumbing.
Your data lives in dozens of systems that don’t talk to each other. We bring it all together in near real time — so the answer is already there when you need it.
Every organization is being told to build an AI strategy – almost none of them have the data foundation to execute one. We clean, structure, and unify your data so when it's time to layer in AI, you’re ready.
Use Cases:
• Get a unified view of business performance
• Forecast ticket sales and demand
• Predict attendance and optimize pricing
• Maximize per-cap revenue across your venue
• Measure and improve marketing performance
• Run more efficient venue operations
• Build a foundation for advanced analytics
Most organizations think they have two choices: hire an expensive internal team or hand their data to a vendor who locks them in. We built a better model: you own everything, we manage everything.
| With Them | With Us |
|---|---|
| They nickel-and-dime you with every ask. | Get new integrations, reports, and customizations — that's just part of working with us. |
| They control your data on their terms. | In your cloud. On you terms. |
| You log a ticket and hope for the best. | You get a vendor who works alongside your team - and often sees it coming before you do. |
| You get generic tools built from the outside looking in. | You get the tech and expertise of a team born from inside the Miami HEAT. |
| When you leave: You start over from scratch. | When you leave (if you ever do): Your data, your integrations, and your reports stay right where they've always been — in your environment. |
Born inside the Miami HEAT to solve the exact operational challenges our clients face every day. Now trusted by organizations across the NFL, NBA, and cruise industry— because we've lived the business from the inside.
Data engineering, analytics, business intelligence, and strategic consulting—in one team, at one cost.
Ticketing, F&B, parking, CRM, marketing platforms—we’ve integrated them all. Our team knows the data models, the quirks, and the workarounds.
Every client who has started with us is still with us. It’s love, not lock-in.
Event Attendance
Event Staffing
Season Ticket Holders
Working with 601 Analytics has been a game-changer for our business. Their team feels like an extension of our own Business Intelligence department—always prompt, responsive, and able to meet even the tightest deadlines. This was especially invaluable when they helped us build a critical Renewal report. What I truly appreciate is how 601 Analytics empowers us to own our data ecosystem and reporting. I have the flexibility to be as hands-on or hands-off as I need, which is a huge benefit to our team. Their bespoke service has significantly enhanced our ability to make data-driven decisions, allowing us to operate more strategically and efficiently. Beyond their technical expertise, they are incredibly kind and patient, which makes the entire team a joy to work with.
Director, Business Intelligence
Washington Spirit
With 601 Analytics, we have a reliable data platform that performs and meets the needs of our organization. The 601A team has been a true “partner” along the way – operating with an amazing level of personal service. Furthermore, I’ve been impressed at the 601 team’s ability to manage complexity and continually deliver, in spite of any challenges that arise. We've come together as one team, and our work together has enabled us to accelerate our data transformation and drive our business forward.
SVP, Business Strategy + Innovation
Ilitch Sports & Entertainment
We’re thrilled to be partnering with 601 Analytics – a team that not only knows data but is also deeply familiar with the challenges unique to sports and entertainment. We are up-leveling our ability to gain insight into our fans, operations, and revenue sources. This will unlock our data’s full potential, helping us to deliver greater value to our customers and improved efficiency for our ownership.
Vice President, Consumer Insights & Analytics
New Orleans Saints & Pelicans
What began as an in-house data and analytics offshoot has become one of the most vital parts of our day-to-day business. Unlike most vendors—who handle problems only once a client brings them up—601A is right there with us in the trenches, proactively addressing and experiencing these issues firsthand. Their proven expertise has made them invaluable, and we continue to rely on their vision and precision to keep us ahead of the game.
President, Business Operations
Miami HEAT
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We’re sports & entertainment experts and data nerds.
Oh, and we’re on LinkedIn.
