Clean Your Data.
Get Faster Business Insights.

601 Analytics builds and manages data warehouses and reporting infrastructure for sports and entertainment organizations.

To Be The Best
You Have To
Work With The Best

Chosen by the best in Sports and Entertainment because we know the game and the business behind it

One Screen.
Every Angle of Your Business.

Whether you’re starting from scratch or scaling an existing team, we work alongside your people — building, managing, and unifying your data so every decision is backed by a single source of truth – in your cloud, owned by you.

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Data-Powered Decisions.
Next-Level Results.

%

Predictive Accuracy

Event Attendance

$k+

Savings

Event Staffing

%

Retention

Season Ticket Holders

We Do the Heavy Lifting
You Own the Results

Get a Full Data Team at The Cost of One FTE:

Data engineers, analysts, and consultants —all without the recruiting, onboarding, or turnover. No surprise fees. No per-integration charges. No nickel-and-diming. Just one predictable cost.

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We Don’t Replace Your Team—We Make Them Dangerous.

Whether you have a full BI function or a team of one, we work alongside your people, building, managing, and unifying your data so they can focus on the decisions, not the plumbing.

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No More Waiting on Reports.

Your data lives in dozens of systems that don’t talk to each other. We bring it all together in real time — so the answer is already there when you need it.

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Get Your Data AI-Ready.

Every organization is being told to build an AI strategy – almost none of them have the data foundation to execute one. We clean, structure, and unify your data so when it's time to layer in AI, you’re ready.

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Our Clients Are Our Biggest Fans.
We've Seen (And Solved) It All.

Working with 601 Analytics has been a game-changer for our business. Their team feels like an extension of our own Business Intelligence department—always prompt, responsive, and able to meet even the tightest deadlines. This was especially invaluable when they helped us build a critical Renewal report. What I truly appreciate is how 601 Analytics empowers us to own our data ecosystem and reporting. I have the flexibility to be as hands-on or hands-off as I need, which is a huge benefit to our team. Their bespoke service has significantly enhanced our ability to make data-driven decisions, allowing us to operate more strategically and efficiently. Beyond their technical expertise, they are incredibly kind and patient, which makes the entire team a joy to work with.

Christine Walsh

Director, Business Intelligence
Washington Spirit

With 601 Analytics, we have a reliable data platform that performs and meets the needs of our organization. The 601A team has been a true “partner” along the way – operating with an amazing level of personal service. Furthermore, I’ve been impressed at the 601 team’s ability to manage complexity and continually deliver, in spite of any challenges that arise. We've come together as one team, and our work together has enabled us to accelerate our data transformation and drive our business forward.

Taylor Traub

SVP, Business Strategy + Innovation
Ilitch Sports & Entertainment

We’re thrilled to be partnering with 601 Analytics – a team that not only knows data but is also deeply familiar with the challenges unique to sports and entertainment. We are up-leveling our ability to gain insight into our fans, operations, and revenue sources. This will unlock our data’s full potential, helping us to deliver greater value to our customers and improved efficiency for our ownership.

Rich Barbier

Vice President, Consumer Insights & Analytics
New Orleans Saints & Pelicans

What began as an in-house data and analytics offshoot has become one of the most vital parts of our day-to-day business. Unlike most vendors—who handle problems only once a client brings them up—601A is right there with us in the trenches, proactively addressing and experiencing these issues firsthand. Their proven expertise has made them invaluable, and we continue to rely on their vision and precision to keep us ahead of the game.

Eric Woolworth

President, Business Operations
Miami HEAT

THE LATEST

Featured Press & News

BBC Click: Inside 601 Analytics

An inside look at how we’re keeping the Miami HEAT’s business humming with BBC Click’s Alasdair Keane. Miami…

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In the HEAT of the moment

Miami’s 601 Analytics group gives the team a real-time data analytics edge, which it’s willing to share with…

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601 Analytics inks data deal with Saints, Pelicans

601 Analytics is announcing this morning a new deal with the Saints and Pelicans to help both organizations…

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We’re Not Just Data Nerds.

We’re sports & entertainment experts and data nerds.
Oh, and we’re on LinkedIn.