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FEATURED PRESS

Miami HEAT Innovation With Data Leads To Agreement With Bucks

“They say that ‘data is the new oil’ because it’s the world’s most valuable commodity,” says Matthew Jafarian, Miami HEAT Executive Vice President of Business Strategy, “and we collect a lot of it.”

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The Miami HEAT are on a fast break to innovate

The Miami HEAT next week open their regular-season schedule – a slate that stretches deep into April and includes…

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How Miami HEAT uses fan data to keep its arena packed

Miami HEAT is seeing higher ticket sales, happier fans, and reduced waste in seasonal games by leveraging…

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Driving Business Growth Through Fan Insights

Paper tickets, PDF tickets, these are largely anonymous. That’s why we leverage Presence and Ticketmaster’s…

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