Miami’s 601 Analytics group gives the team a real-time data analytics edge, which it’s willing to share with others. The Miami Heat’s social media team reached out to Matthew Jafarian in early August with a hunch. The social folks wanted to run a paid ad campaign online around the NBA’s 2022-23 schedule release with a focus on the…
The Miami Heat next week open their regular-season schedule – a slate that stretches deep into April and includes 41 home games at AmericanAirlines Arena. The outcomes of those 41 contests? Unknown. Who will lead the team in scoring on those 41 nights? Check back in April. How many fans will attend each of those…
“Data is a new revolution in the business of sports,” said Matthew Jafarian, Executive Vice President of business strategy for the Miami Heat and American Airlines Arena. The National Basketball Association’s Miami Heat is set for another season of 41 home games at AmericanAirlines Arena. In anticipation of large crowds of enthusiastic fans, Miami Heat…
“They say that ‘data is the new oil’ because it’s the world’s most valuable commodity,” says Matthew Jafarian, Miami Heat Executive Vice President of Business Strategy, “and we collect a lot of it.” Jafarian and Edson Crevecoeur, Miami’s Vice President of Strategy and Data Analytics, lead a small, in-house group of innovative minds that works…