Miami’s 601 Analytics group gives the team a real-time data analytics edge, which it’s willing to share with others. The Miami Heat’s social media team reached out to Matthew Jafarian in early August with a hunch. The social folks wanted to run a paid ad campaign online around the NBA’s 2022-23 schedule release with a focus on the…
Category Archives: Press
Aug 15, 2022 Published On: Forbes
Miami Heat Tech Team Expands Data Services To NBA And Beyond
601 Analytics, the startup tech group borne out of the Miami Heat business operations department, first expanded their innovative approach to gathering data in January of 2020, entering “into a groundbreaking licensing agreement” with the Milwaukee Bucks, a rival NBA team. In the two years since, 601 Analytics has continued to develop their platform – through the start…
Oct 18, 2019 Published On: Microsoft
The Miami Heat are on a fast break to innovate
The Miami Heat next week open their regular-season schedule – a slate that stretches deep into April and includes 41 home games at AmericanAirlines Arena. The outcomes of those 41 contests? Unknown. Who will lead the team in scoring on those 41 nights? Check back in April. How many fans will attend each of those…
Oct 22, 2019 Published On: Tech HQ
How Miami HEAT uses fan data to keep its arena packed
“Data is a new revolution in the business of sports,” said Matthew Jafarian, Executive Vice President of business strategy for the Miami Heat and American Airlines Arena. The National Basketball Association’s Miami Heat is set for another season of 41 home games at AmericanAirlines Arena. In anticipation of large crowds of enthusiastic fans, Miami Heat…
Jan 13, 2020 Published On: Forbes
Miami Heat Innovation With Data Leads To Agreement With Bucks
“They say that ‘data is the new oil’ because it’s the world’s most valuable commodity,” says Matthew Jafarian, Miami Heat Executive Vice President of Business Strategy, “and we collect a lot of it.” Jafarian and Edson Crevecoeur, Miami’s Vice President of Strategy and Data Analytics, lead a small, in-house group of innovative minds that works…