Author Archives: jgcoroleu

Oct 18, 2019 Published On: Microsoft

The Miami Heat are on a fast break to innovate

The Miami Heat next week open their regular-season schedule – a slate that stretches deep into April and includes 41 home games at AmericanAirlines Arena. The outcomes of those 41 contests? Unknown. Who will lead the team in scoring on those 41 nights? Check back in April. How many fans will attend each of those…

Oct 22, 2019 Published On: Tech HQ

How Miami HEAT uses fan data to keep its arena packed

“Data is a new revolution in the business of sports,” said Matthew Jafarian, Executive Vice President of business strategy for the Miami Heat and American Airlines Arena. The National Basketball Association’s Miami Heat is set for another season of 41 home games at AmericanAirlines Arena. In anticipation of large crowds of enthusiastic fans, Miami Heat…

2020 Published On: Ticketmaster

Driving Business Growth Through Fan Insights

“Paper tickets, PDF tickets, these are largely anonymous. That’s why we leverage Presence and Ticketmaster’s latest tools to go mobile only entry. [With Presence, we] turn that anonymous fan into a known fan so that we can provide better service for them and we can better understand them.” -Matthew Jafarian, EVP of Business Strategy Challenge…

Jan 13, 2020 Published On: Forbes

Miami Heat Innovation With Data Leads To Agreement With Bucks

“They say that ‘data is the new oil’ because it’s the world’s most valuable commodity,” says Matthew Jafarian, Miami Heat Executive Vice President of Business Strategy, “and we collect a lot of it.” Jafarian and Edson Crevecoeur, Miami’s Vice President of Strategy and Data Analytics, lead a small, in-house group of innovative minds that works…